UNICEF

• On the 10th anniversary of the UN Convention on the Rights of the Child - at a meeting in Oslo organized by the Norwegian Government and UNICEF - children, young people, media professionals and child rights experts met to discuss the development of children's rights and their relation to the media throughout the world.

The Oslo Challenge
(10 years ago)

• “We resolve to work ethically and professionally, to create sound media practices and to develop and promote media codes of ethics in order to avoid sensationalism, stereotyping (incl. by gender) or undervaluing of children and their rights” 

• From their discussions emerged the Oslo Challenge, issued on 20 November 1999, which acknowledges that "the child/media relationship is an entry point into the wide and multifaceted world of children and their rights - to education, freedom of expression, play, identity, health, dignity and self-respect, protection - and that in every aspect of child rights, in every element of the life of a child, the relationship between children and the media plays a role."